What is good engagement on Instagram?
Instagram is also a platform that achieves a relatively high rate of engagement. Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published. HootSuite says the average rate of engagement in 2020 was about 4.59%.
What is a good Instagram engagement rate 2020?
As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent.
Engagement rate of Instagram posts between January 2017 and July 2020, by post type.
Why is Instagram algorithm important?
Based on this information, Instagram’s algorithm calculates how likely someone is to interact with a post, known as a score of interest, which ultimately determines the order in which posts are displayed in their feed. But that’s not all. They also take into consideration the likelihood of five important interactions.
Why is engagement so important?
Engaging employees is critical for retaining valuable talent and is an important piece of the employee satisfaction puzzle; as disengaged employees are more likely to leave their jobs. According to Forbes, employees who are engaged in their work are more likely to be motivated and remain committed to their employer.
Why is it important to interact with followers?
When your followers feel important, they are more likely to spread positive information about your business and share their experience with your business to others. Your business will evolve from being just another business into a brand that stands out when you interact with your followers.