What content gets the most engagement on Instagram?

What Instagram posts get the most engagement?

Tip 4: Post carousels

Hootsuite’s own social team finds that their carousel posts get 3.1x more engagement, on average, than their regular posts. And, globally, carousels have the highest average engagement rate of all types of Instagram posts (1.01%).

What type of posts get the most engagement?

What are the 7 types of content that drive most engagement?

  1. Content written for Me by You. Write for your readers. …
  2. Content that inspires emotion. …
  3. Content in story form. …
  4. Content that is open-ended. …
  5. Real- time content. …
  6. Informational content. …
  7. Visual content. …
  8. Live-streaming.

What content gets the most likes on Instagram?

Instagram: 9 Types Of Content That Get The Most Engagement

  • Food. …
  • Human faces. …
  • Landscapes and scenery. …
  • User-generated images. …
  • Animals. …
  • Behind-the-scenes. …
  • What’s trending. …
  • Videos. Now that Instagram has Stories, videos have become even more popular on the platform.

Why has my engagement dropped on Instagram 2021?

There are a few possible reasons for this: they either have more time or they care more about the content they post. Most often, it’s both. Micro-influencers haven’t reached thousands of hundreds of followers yet, so they’re less famous, which leaves them with more free time to create better and more relatable content.

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What is a good engagement rate on Instagram 2020?

As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent.

Engagement rate of Instagram posts between January 2017 and July 2020, by post type.

Characteristic Engagement rate

How do I fix low engagement on Instagram?

If your engagement rate is lower than you’d like, here are nine tips you can use to improve your Instagram engagement rate.

  1. Grow Your Following and Engage with Other Accounts. …
  2. Share User-Generated Content. …
  3. Add Hashtags. …
  4. Use Call to Actions (CTAs) …
  5. Optimize Your Bio. …
  6. Make Sure You’re Sharing Quality Content.