How do I calculate engagement rate on Facebook?

How do you calculate post engagement rate?

Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.

How is social media engagement rate calculated?

Traditionally, you can calculate your social media engagement rate using the following formula: the number of public interactions with a post divided by the number of account followers and multiplied by 100. For an Instagram post, for example, the number of public interactions is the number of likes and comments.

What is a good engagement rate per impression?

Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published. HootSuite says the average rate of engagement in 2020 was about 4.59%.

What is a good engagement rate?

Making Sense of The Numbers

Below is an industry standard guideline so you can benchmark results: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.

What is engagement rate?

The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.

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What is my TikTok engagement rate?

TikTok Engagement Rate is calculated as the sum of likes, comments, and shares, divided by the number of views. At HypeAuditor we use the latest 30 posts to calculate influencer’s ER and compare the creator’s engagement rate with similar accounts to provide you a benchmark.

How is reach calculated?

The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).

What is YouTube engagement rate?

To calculate a channel’s YouTube engagement rate, add up the total number of likes, dislikes, and comments (in a selected time range) for all the channel’s videos, and divide by the total number of channel subscribers.