Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published. HootSuite says the average rate of engagement in 2020 was about 4.59%.
Social media engagement helps you strengthen your customer relationships. When customers engage with your posts or send you a message on social media you’re presented with an opportunity to get to know your customers and build a relationship with them. … You’ll also increase your sales through social media engagement.
When it comes to social media, engagement encapsulates a variety of actions, such as, a “share” on Facebook or a “like” on Instagram. It is any interaction a fan has with your social media content that shows they are interested in your post and may want to support your business.
Why is audience engagement important?
Successfully engaging an audience increases participation, improves learning and heightens satisfaction. Engaged audiences share their experience on social media. They become your brand ambassadors; creating buzz and building referrals and interest for future events.
Social Media Engagement Theory
Originally built as a model of interaction between a user and organization, we extend this model to focus on the social interactions among users that are supported by the social media platform provided by an organization.
What is a good Facebook engagement rate 2020?
The average engagement rate per Facebook post is 0.27%
In a 2020 study, it was found that the average engagement rate per Facebook post across all industries was 0.27%.
Is 10% a good engagement rate?
Here are what engagement rates mean according to Scrunch: … Good engagement rate: 1.64% and 3.48% High engagement rate: 3.48% and 6.67% Very high engagement rate: 6.67% and 10%
What is a good Instagram engagement rate 2020?
As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent.
Engagement rate of Instagram posts between January 2017 and July 2020, by post type.