What is considered a good engagement rate on social media?

What is the average social media engagement?

The researchers compared the findings with 2019 data to determine year-over-year trends. The average engagement rate per post on Instagram was 1.16% in 2020, compared with just 0.27% on Facebook and 0.07% on Twitter.

What is a good engagement percentage?

Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

What is a good engagement rate per impression?

Engagement rates are typically higher than Linkedin, Twitter, and Facebook, partly due to the nature of the format. With one post per screen, you’re made to focus on the content, and either engage or scroll past. Around 2% is seen as a good social media engagement rate on Instagram. Anything 3% or more is great.

Is 10% a good engagement rate?

Here are what engagement rates mean according to Scrunch: … Good engagement rate: 1.64% and 3.48% High engagement rate: 3.48% and 6.67% Very high engagement rate: 6.67% and 10%

What is a good Facebook engagement rate 2020?

The average engagement rate per Facebook post is 0.27%

In a 2020 study, it was found that the average engagement rate per Facebook post across all industries was 0.27%.

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What is the most popular social media 2020?

The 7 Top Social Media Sites You Need to Care About in 2020

  1. Instagram. Long the home of influencers, brands, bloggers, small business owners, friends and everyone in between, Instagram has topped well over 1 billion monthly users. …
  2. YouTube. …
  3. 3. Facebook. …
  4. Twitter. …
  5. TikTok. …
  6. Pinterest. …
  7. Snapchat.

Is a 5% engagement rate good?

Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published. HootSuite says the average rate of engagement in 2020 was about 4.59%.

What is a good Instagram engagement rate 2020?

As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent.

Engagement rate of Instagram posts between January 2017 and July 2020, by post type.

Characteristic Engagement rate

What does engagement rate mean?

The engagement rate is a metric used to gauge the level of engagement generated from created content or a brand campaign. … In other words, the engagement rate refers to the level of interaction with followers that is generated from content created by a user.

Which social media has the highest engagement rate?

Engagement Rate

  • The median across all industries is 0.98%. …
  • Industries like Higher Education (3.19%), Sports Team (1.79%), and Influencers (1.42%) have the highest engagement rate on Instagram, while Health & Beauty (0.51%), Fashion (0.51%), and Retail (0.60%) have the least engagement on Instagram.
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